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Privacy Policy

American & Beyond respects your privacy. This Privacy Policy outlines how American & Beyond ("we," "us," or "our") collects, uses, discloses, and protects your Personal Information when you visit our websites, application, or website feature, as well as any mobile application (each, an “Application” and together with the Sites and Applications, our “Services”) that link to or make this Privacy Policy available to you. You are advised to please read the Privacy Policy carefully. By accessing the services provided by (the “Website”) you consent to the collection and use of your data by our Website in the manner provided in this Privacy Policy.

Feel free to contact us at 1-616-214-8193 or email us at with your questions or concerns about privacy on this website.

Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you (“Personal Information”). 

The categories of Personal Information we collect include-

  • Personal Identifiers, such as your name, gender, email address, mobile phone, account credentials, and shipping and billing address.
  • Financial Information, such as your credit/debit card information when completing an order. 
  • Communication Information, such as when you reach out to us with questions or concerns, or when you voluntarily respond to our requests seeking your opinion and feedback.
  • Commercial Information, such as the products or services you have purchased and your purchasing history or tendencies.
  • General Location Information, such as location derived from an IP address or data that indicates a city or postal code level.
  • Demographic Information, such as your age, age range or birth day, and where consent is provided gender and/or gender identity.
  • Internet or other electronic network activity information, such as your browser information, operating system information, device information, IP address, and the date, time, length of stay and your browsing/search history, including the specific pages accessed during your interactions with the Services.
  • Audio Information, such as when we collect voice recordings if you contact us for customer service.

When/ How We Collect Your Information

We will collect anonymous traffic information from you when you access the Website or use the Services. We collect Personal Information from you when you register with us or you transact as a guest. During registration, you are required to give us personal identification information. Upon registration, users may receive communication from the Website, for instance, new updates. Even when you transact as a guest we collect personal identification information. 

If you contact us in person, by phone, email, instant message, live chat, social media, or by some other means (either through our Services or through another entity), we may collect and keep a record of your Personal Identifier, Communication Information, Commercial Information, Demographic Information, Online Identifiers, and Audio  Information, and Image or Text Input.

We are the sole owners of your information collected by us at different points on our Website.

We may at certain times make chat rooms, forums, instant messenger, message boards, and other services available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when disclosing your Personal Information to anyone.


  1. Information Collection and CookiesWe use two types of cookies:
    • Session Cookies:these makes it easier and secure for you to navigate our website. A session ID cookie expires when you close your browser. For Example, We use session cookies to store the secure session and browsing preferences.
    • Persistent Cookies: These remains on your hard drive for an extended period of time.  For instance, We set a persistent cookie to store your username and interests so you do not have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our website.
    • If you reject cookies, you may still use our website, but your ability to use some areas of our website will be limited. Cookies are used in the shopping bag to enable enhanced security and to ensure there is no URL based spamming.
  2. We collect certain information when you use our Services. A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use session cookies to make it easier and secure for you to navigate our website.
  3. Cookie Usage Details:

    • Authentication: Identifying you when you visit and navigate our Website, including anti-spam measures. Cookies used: PHPSESSID, apbct_cookies_test, apbct_timestamp, apbct_visible_fields apbct_visible_fields_count, ct_checkjs, ct_cookies_test, ct_fkp_timestamp, ct_pointer_data, ct_ps_timestamp, ct_timestamp, ct_timezone ;
    • Status: Determinin if you are logged into our Website. Cookie used: __smToken;
    • Personalization: Storing information about your preferences and personalizing the website for you. Cookie used: __smVID;
    • Analysis:  Analyzing the use and performance of our website and services. Cookies used: apbct_page_hits, apbct_site_landing_ts.
  4. Third-Part Cookies:

    Some of our business partners, for example, advertisers may set cookies while delivering banners on our website. We have no access to or control over these cookies.

  5. Google Analytics:

    We use Google Analytics to analyse website use. Google Analytics collects information using cookies to create reports about the use of our Website. Google’s Privacy Policy is available at - The relevant cookies are: _ga, _gat, _gid.

  6. Anonymity and Perosnal Information:

    Unless you voluntarily identify yourself, for example, through registration, we will have no way of knowing who you are, even if we assign a cookie to your computer. The only  Personal Information a cookie can contain is information you supply, for example, when you transact as a guest or add items to a shopping bag. A cookie cannot read data off your hard drive.

Purpose For Collection And Use

We may collect, use, or disclose Information about you, including Personal Information, to third parties for a variety of business purposes, as described below:

  • Personalizing your experience on our Website.
  • Evaluating the effectiveness of partnerships.
  • Providing you with additional services.
  • Protecting against unauthorized access to our system or other inappropriate use of our Services
  • Comply with laws, regulations, court orders, and subpoenas or similar requests for information by authorities.
  • Improving and enhancing our Website's functionality.
  • Providing better customer service.
  • Advertising and marketing the services
  • Processing transactions, including order fulfillment.
  • Responding to comments, requests, or questions from you.
  • Manage your purchases, requests, submissions, and refunds.
  • Sending you periodic emails regarding your orders, promotions, and updates. You can unsubscribe from these communications at any time.
  • Informing you about new product features, updates, and special promotions, including third-party offers or products.
  • Processing data about your use of our Services, with Google Analytics.
  • Processing information from your inquiries.
  • Processing data for offering, marketing, and selling relevant Services to you, obtained from an email subscription. This data is controlled by Klaviyo, and the legal basis for this processing is your consent at the time of sign-up.

Whom We Disclose 

We will not disclose any Personal Information we collect from you to any third parties except as follows for the purposes described above in Section III, “Purpose of Collection and Use” section unless otherwise noted at the point of collection.

  • Our Affiliates:

    We may disclose your Personal Information to any of our affiliates to the extent that these affiliates require such Personal Information and only employees or service providers of these affiliates who require such  Personal Information to perform their duties will have access to it. 
  • Business Transactions and Transfers:

    As we continue to develop our business, we might sell or buy shares, subsidiaries, or business units. In such transactions, Personal Information generally is one of the transferred business assets. The acquirer will provide prior notice of the new or changed practice as required by law but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise.)
  • Third Parties:

    We employ other companies and individuals to perform functions on our behalf. We sell and share Personal Identifiers, Commercial Information, General Location Information, and Online Identifiers with third parties. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, targeting advertising, processing credit card payments, and providing customer service. 
  • Compliance with Laws and Law Enforcement:

    We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose all categories of Personal Information described above to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal processes, to protect our rights or the rights of our users or others, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be an illegal, unethical or legally actionable activity, including but not limited to third party intellectual property infringement. We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to accomplish the foregoing.
  • When Reasonable Required:

    We may disclose your Personal Information when we believe in good faith that disclosure is necessary to protect our rights or property, protect your safety or the safety of others, investigate fraud or respond to a government, judicial, or legal reason, or to comply with applicable law, regulation or legal process.

Kindly, note other than as set out above, you will receive a notice when your information is to be shared with third parties, and you will have an opportunity to opt out.

Data Retention

We will only retain your Personal Information as long as is necessary for the fulfillment of the purposes for which it was collected or as required by law. Your  Personal Information is securely stored until such time as it is no longer required, after which it is destroyed or rendered such that it is unable to identify you. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of such data, the potential risk of harm from unauthorized use or disclosure of such data, our processing purposes, and legal requirements. 

  • Usage data: Retained for a minimum of 24 months from the initial session tracked by Google Analytics, and up to 36 months thereafter.
  • Enquiry data: Retained for a minimum of 24 months from the submission date, and up to 36 months thereafter.
  • Transaction data: Retained for a minimum of 12 months from the transaction date, and up to 24 months thereafter.
  • Email subscriber data: Retained for a minimum of 5 years from subscription, and up to 10 years thereafter.

If you have any questions about our data retention policy, please contact us.

Data Security

The security of your  Personal Information is a top priority for us. We employ various security measures to protect your data. To protect your privacy and security, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. We use administrative, technical, and physical safeguards to protect Personal Information, taking into account the nature of the Personal Information processing, and the threats posed. We will verify your identity before granting access or making changes to your personally identifying information. For example, If you have registered your profile on our Website, your ID and password are required in order to access your profile information. All sensitive/credit information is transmitted through Secure Socket Layer (SSL) technology and encrypted into our secure database. Access to this information is limited to authorized personnel who are required to maintain confidentiality.

To protect against the loss, misuse, and alteration of the information under our control, we have in place appropriate physical, electronic, and managerial procedures. 

Although no method of transmission over the internet or electric storage is 100% secure, however, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. By using our Services, you agree that we will have no liability for disclosure of your information due to errors in transmission or unauthorized acts of third parties.

Your Privacy Rights And Choices

Your Privacy Rights. To exercise any of the privacy rights afforded to you under applicable data protection law, please submit a request to us by mailing it to our address in Section XI below. Under certain circumstances, you have rights under data protection laws in relation to your  Personal Information. Your employees, contractors, and/or agents may have similar rights. There may be situations where we cannot grant a request, for example, to complete a transaction to you or comply with the law. 

Where provided by law and subject to any applicable exceptions, you have the right:

  • To request access to your Personal Information that we collect, use, share, or disclose to third parties.
  • To request the deletion of your Personal Information that we collect about you.
  • To correct inaccurate Personal Information that we have collected about you.
  • To opt-out of the selling or sharing of your Personal Information to third parties.
  • To opt-out of automated decision making including profiling against any information we have collected about you.
  • To appeal (i.e., ask us to reconsider) our initial response to your request should we be unable to take action on your Privacy Request.
  • To withdraw consent to us processing your Personal Information.
  • To be free from discrimination related to the exercise of these rights.

As required or permitted by law, you may be entitled to additional rights, including: (i) the right to control the dissemination of your Personal Information; (ii) the right to receive computerized Personal Information collected from you in a structured, commonly used and technological format and to have this information transferred directly to another organization; (iii) the right to be informed of and submit observations regarding automated decision-making; and (iv) the right to request information about data processing.

You may instruct us to provide you with any Personal Information we hold about you. Providing such information will be subject to:

  1. the provision of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank, along with an original copy of a utility bill showing your current address); and
  2. the payment of a fee (currently fixed at GBP 20) for any additional requests for  Personal Information following the first initial request.

If you are a California resident, you have the right to ask us one time each year if we have shared your Personal Information with third parties for their direct marketing purposes. To make a request, please email us at and indicate that you are a California resident making a “Shine the Light” inquiry.

Your Privacy Choices. The privacy choices you may have about your Personal Information are described below.

  • Email and Text Messages. You can opt out of our promotional emails by using the unsubscribe link located at the bottom of our promotional emails, or contacting us as described below. You can opt out of text messages from us by replying “STOP” or contacting us as described below. If you decide to opt-out, we may still send you non-promotional communications such as your payday emails and messages about your account.
  • Mobile Notifications. We may send you push notifications through our mobile app. You can opt out from receiving push notifications by changing the settings on your mobile device.
  • “Do Not Track.” Do Not Track (“DNT”) is a privacy setting you can set on some web browsers that signals to websites like ours that you don’t want your online activities to be tracked. Please note, at this time, we do not respond to DNT signals sent to us by your web browser.
  • Cookies and Interest-Based Advertising. You may stop us from sending Tracking Technologies to your browser by changing the settings on your browser. However, if you block all Tracking Technologies, our Services may not work properly. Please note you must separately opt out in each browser and on each device. You can learn how to manage your cookies on these popular browsers by clicking on the links below:

If you wish to exercise any of the rights set out above, or if you have a complaint please contact us at 1-616-214-8193 or email us at

We may use a verification process to confirm your identity before we act on your request to protect the customer's Personal Information and comply with privacy laws. You or your authorized agent may make a verifiable consumer request related to your Personal Information. If you use an authorized agent to submit a request on your behalf, we may require that you (1) provide the authorized agent written permission to do so and (2) provide us a copy of the authorization or a copy of a power of attorney.

We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity and confirm the Personal Information relates to you. Making a verifiable customer request does not require you to create an account with us.

We may deny certain requests, or only fulfill some in part, as permitted or required by law. For example, if you request to delete Personal Information, we may retain Personal Information that we need to retain for legal purposes.

Notice To Non-Us Residents

The Services are hosted in the United States. If you are visiting the Services from outside the United States, your information may be transferred to, stored and processed in the United States in accordance with this Privacy Policy and applicable United States laws. Please note that data protection and other applicable laws of the United States may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the data protection or consumer protection laws in your country. By using the Service, you consent to the transfer of your information to our facilities as described in this Privacy Policy.

Age Of Consent

The Services are intended for a general audience and not directed at children. By using our Services, you represent that you are at least the age of 18, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. 

Policy Updates

We reserve the right to modify this privacy policy at any time, such information is collected. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. You understand and agree that you will be deemed to have accepted the updated privacy policy if you continue to use our Services after the new Privacy Policy takes effect, so please review it periodically for updates.

Questions And Contact Information

If you would like to: access, correct, amend, or delete any  Personal Information we have about you, register a complaint, or simply want more information contact us:

  • by post, to the postal address:

    America & Beyond
    Attention: Privacy Policy
    2205 S Surf Rd., 
    5B United States, 
    Hollywood, Florida - 33019